Who
Rollerblade; in-line skate company; W. Lebanon, NH.
What
Serve as sales and marketing agency for the "Skate in School" in-line skating program, which is taught in physical education classes in more than 1,500 schools nationwide. See website here.
Marketing
• Development of direct mail, collateral, advertising, website and e-newsletters.
Sales
• Answering 800 number.
• Generating, following up on sales leads with schools. Working with schools on quantities, sizing and pricing to complete their orders.
• Staffing booth at trade shows.
Other
• Annual lobbying of members of Congress for physical education funding. See more here.
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