Rollerblade; in-line skate company; W. Lebanon, NH.
Serve as sales and marketing agency for the "Skate in School" in-line skating program, which is taught in physical education classes in more than 1,500 schools nationwide. See website here.
• Development of direct mail, collateral, advertising, website and e-newsletters.
• Answering 800 number.
• Generating, following up on sales leads with schools. Working with schools on quantities, sizing and pricing to complete their orders.
• Staffing booth at trade shows.
• Annual lobbying of members of Congress for physical education funding. See more here.