Who
Prince Tennis; Bordentown, NJ.

What
Developed and helped implement series of tennis tournaments at 70 tennis clubs nationwide.

Strategic Planning
We helped define the goals, target audience, strategies and tactics and literally wrote the event manual.

Creative Services
Event logo, direct mail, ads, posters, banners, prizes.

Implementation
• Drop-shipped all pre-event and on-site materials.
• Coordinated on-site logistics, which which were executed by local Prince sales reps.
• Managed post-event details.