Who
Target Stores, Minneapolis, MN, and the Target Chip Ganassi Racing Team, Indianapolis, IN.

What
Event planning for executives in conjunction with Target's participation in IndyCar and NASCAR car races nationwide, including welcome parties, dinners, excursions, activities and other social events. The executives are from companies that are secondary sponsors of the cars, including Belkin, Clorox, Coca-Cola, Edgewell, Energizer, GSK, the Hershey Company, Kimberly-Clark and Unilever.

In partnership with Twirl Events, we have planned and managed events at races nationwide, including Indianapolis (Indy 500), Miami, Tampa, Daytona, Las Vegas, Chicago, Phoenix, Charlotte, Long Beach and Sonoma.

We handle all details and logistics for a weekend-long schedule of activities, including pre-registration of guests, booking hotels, ground transportation, renting of facilities, booking of entertainment, menus, promotional gifts, planning and execution of excursions, and social events at the race itself.